As SXSWi first-timers, Jeff Fogliano and I weren't entirely sure what to expect from the annual digerati confab, but given all news and reviews from previous attendees, our expectation was more
Lovin’ the Digital Overload @ SXSW
Work
Access for All
For most people, going online is easy. Watch the latest viral video. Check. Post status updates. Done. Catch up on the day’s news. Got it. Do some banking. A snap. But for millions of Americans living with disabilities, it’s not necessarily more
Whatcha Talking About, Katy?
Celebrities are just like us. They eat… they sleep… they break out. Yep, they even get pimples. (Well, some of them.) The difference? more
Open Hearts, Open Wallets
Working for a worthy cause is one thing. Raising money for it—well, now that’s another story. When reaching high net worth donors, it’s even trickier. Everyone has a hand out for more
Coupon the Way to Health Coverage
There‘s a new coupon culture—and it’s not the same as when Mom was clipping for 10-cent savings on Cool Whip in the Sunday paper. Extreme couponing. Social group coupons. Online coupons and codes. They’ve all changed the game. But use a coupon to sell health insurance? Sure, why not? Especially when we’re targeting people looking for a deal. And who isn’t looking for a deal these days? Heard anyone say, “I prefer to pay full price” lately? When your creative beats the control by over 400%, well, you just can’t argue with those numbers. Client: Blue Shield of California Project: Alt Media Insert