We think marketing can be more useful.
In today’s “always-on” multi-media environment, we’re exposed to a never-ending supply of entertainment, information and marketing messages. We choose where to engage and what to ignore.
Brands and businesses focus serious energy on their marketing efforts to ensure they “cut through the clutter.” But, getting a customer’s attention is half the battle.
Marketing has to do more than engage. It needs to inspire desire and likability, even a little trust, to motivate a sale.
To do that, we think marketing needs to add more value. It can afford to be a bit more generous. It needs to surprise people with genuine help. A little help can make life a little easier. It can also prompt a consumer to add a business or brand to his/her life.
We’ve designed our entire practice around investigating, planning, designing and delivering marketing solutions with unexpected utility for our client’s customers. We combine the discipline of CRM and the functionality of digital technology to offer the right help to the right person at the right time through the right channel.
We figure, the more useful we make our plans and executions, the more people will interact with them. The more they will share them with their friends and families. And that will lead to generating more goodwill and sales for our clients.
It’s not just a theory. It’s born from results.
We’re organized to be useful.
We can’t help it. It’s what we value, so it shows up in how we do business. We put a premium on adding value. We minimize expenses to maximize results. We don’t look for cookie-cutter solutions, but invent practical, clever and elegant ones. We love original ideas but are not above adapting and re-purposing what has proven to work.
We keep to a useful size, so we can stay nimble and flexible and integrated.
We’re accessible and responsive to our clients. We welcome accountability.
We don’t pretend to have all the answers, but can be relied on to figure things out and access resources.